Corporate Social Responsibility
Corporate Purpose
At Kim Choo Kueh Chang, Corporate Social Responsibility (CSR) is at the core of our business operations. Our CSR policy highlights our dedication to not only achieving our core business goals, but also making a positive impact on society and the environment. We believe that being a responsible and ethical member of the global community is essential and that is why we conduct our business in a way that is economically, socially and environmentally sustainable. This approach not only benefits our company, but also contributes positively to society and the environment.
Our CSR efforts are a reflection of our commitment to being a responsible corporate citizen. We take into account the impact of our actions on the environment and the communities we operate in. We strive to minimise our environmental footprint and support sustainable practices. We also make an effort to support local communities by giving back through charitable initiatives and by promoting economic growth through our business practices. This holistic approach to CSR is not only the right thing to do, but it also benefits our company in the long run.
Mission
Our mission is to preserve and cultivate the Peranakan culture, which is a shared heritage for Singapore and ASEAN, by promoting deeper understanding and appreciation through education, exhibitions and cultural events. We believe that the Peranakan culture is an essential part of Singapore’s cultural heritage, and a valuable contribution to the cultural heritage of ASEAN.
We aim to create opportunities for the community to engage with the culture and to provide a platform for the Peranakan community to share their heritage. This way, we hope to promote Peranakan culture as a symbol of unity and cultural diversity within Singapore and ASEAN. Our goal is to not only preserve the Peranakan culture for future generations but also to create a deeper understanding and appreciation of it among the community.
We are dedicated to promoting and preserving Peranakan culture, and we strive to make it accessible and enjoyable for everyone. Through our efforts, we hope to contribute positively to Singapore’s and ASEAN’s cultural heritage, and help to create a more inclusive and diverse society.
Values
We are committed to being a responsible corporate citizen. We hold ourselves to the highest standards of integrity and expect the same from our employees. We believe in empowering the growth and development of our employees and promoting a diverse and inclusive workplace where everyone feels valued and respected. Additionally, we are dedicated to maintaining high standards in all of our business dealings, as well as giving back to vulnerable communities in order to make a positive impact.
We strive to be a positive contributor to the communities in which we operate, and believe that our actions should always reflect our core values of responsibility, integrity, empowerment, diversity, inclusivity, and community-mindedness. We understand that the success of our business is closely tied to the well-being of the communities we serve, and we are dedicated to making a positive impact on society and the environment. Our commitment to these values ensures that we are operating in an ethically and socially responsible manner, for the benefit of all stakeholders.
Strategies
We believe in creating opportunities for marginalised communities and disabled individuals by offering them employment and training. We understand that these groups may face barriers in finding work and we are committed to breaking down these barriers by providing them with the necessary support and skills to succeed in our business. Our approach is to actively search and recruit individuals from marginalised communities and disabled individuals and provide them with on-the-job training and mentorship to assist them in developing the skills they need to excel in our business. Furthermore, we will foster a supportive and inclusive work environment that embraces diversity and inclusivity.
Our ultimate objective is to construct a workforce that mirrors the diversity of Singapore’s population and empower our marginalised communities to accomplish their full potential. We believe that by providing these communities with opportunities, we are not only helping them to improve their lives, but we are also building a more equitable and inclusive society. We are committed to being an inclusive employer and creating a workplace where everyone feels valued and respected. Our approach to employment and training is an important aspect of our corporate social responsibility and it reflects our values of diversity, inclusivity, and empowerment.
Vision
We envision ourselves as a business that is not only in the present but also in the future, growing with the Singaporean community and creating memories for multiple generations. Our goal is to create an environment where our customers and employees feel a sense of belonging and connection to our business. We aim to establish a reputation for being a brand that Singaporeans trust and that is passed down from one generation to the next. We are committed to making our business a place where people can come together to share memories, create new traditions and strengthen communities.
We believe that by fostering a sense of community, we can create an experience that is not only memorable but also meaningful. We strive to be a business that Singaporeans are proud to be a part of and that is a staple in Singapore’s cultural heritage. As Singapore’s oldest rice dumpling making business since 1945, we are proud to be part of Singapore’s history and we want to continue to be part of Singapore’s future by being a generational business. We believe that by achieving this vision, we will not only be a successful business but also a positive contributor to Singapore’s society and culture.
Impact Areas
We recognise that our actions have an impact on multiple aspects of society. Therefore, we take a holistic approach to our operations and strive to create a positive impact on People, Environment, Society, Economy and Governance. We believe that by empowering people, specifically marginalised communities and those with disabilities, through employment and training opportunities, we can create a more equitable society. We also prioritize the environment by implementing sustainable practices and supporting local and small businesses, which helps to minimise our impact on the planet.
Our efforts to support local communities by collaborating with charitable initiatives have a positive impact on society, we also promote economic growth by supporting local economies and encouraging ethical and sustainable sourcing practices. Our commitment to good governance is reflected in our adherence to high ethical standards and transparency in our business operations. We believe that by positively impacting these areas, we can create a more equitable and sustainable future for all. We are committed to being a responsible corporate citizen and making a positive impact on society and the environment.
